About Us
OUR MISSION
To be West Tennessee's most trusted source for weather information by delivering accurate forecasts, continuous severe weather coverage, and real-time updates that help our communities make informed decisions every day.
We believe every family deserves access to reliable weather information whenever and wherever they need it. Through streaming television, Roku, YouTube, Facebook, our website, and future digital platforms, we're committed to keeping West Tennessee informed, prepared, and safe.
WHO WE ARE
West TN Weather Channel is the only locally owned and operated 24/7 streaming weather network dedicated exclusively to West Tennessee. Weather isn't just part of our programming—it's all we do.
Led by Chief Meteorologist Brian Davis, who brings more than 26 years of forecasting experience, including 11 years serving West Tennessee on local television, our team delivers accurate forecasts, live radar, and continuous severe weather coverage for all 21 counties of West Tennessee.
Whether you're watching on Roku, YouTube, Facebook, our website, or other streaming platforms, our goal is simple: deliver trusted local weather wherever you are.
Your Neighborhood. Your Weather. Your Life.
WHAT WE DO
Tracking Storms. Delivering Confidence.
Weather never stops—and neither do we.
Every hour of every day, we monitor changing conditions using advanced Doppler radar, neighborhood SkyCams, forecast technology, and decades of local forecasting experience.
From everyday forecasts to life-threatening tornadoes, flooding, winter weather, and extreme heat, we provide the information our viewers need before, during, and after every weather event.
Our Coverage Includes
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24/7 streaming weather coverage
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Live severe weather coverage
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Daily local forecasts
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Interactive radar
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Neighborhood SkyCams
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Real-time weather alerts
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Forecast maps and graphics
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Community weather updates
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West Tennessee weather blogs
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WeatherCall emergency alerts
Whether you're planning tomorrow or tracking dangerous weather in real time, we're committed to providing dependable weather coverage whenever you need it.
WHY WEST TN WEATHER CHANNEL
Weather Never Stops. Neither Do We.
Unlike traditional television stations, weather isn't limited to scheduled newscasts.
West TN Weather Channel is built around weather. When severe weather threatens, we're already live with continuous radar, live storm tracking, and real-time updates from the moment warnings are issued until the danger has passed.
Because our coverage streams across Roku, YouTube, mobile devices, and the web, viewers can stay connected wherever they are—even while taking shelter during severe weather.
Our commitment is simple:
Provide weather coverage that is always available, always local, and always focused on keeping West Tennessee safe.
WHY VIEWERS TRUST US
Weather is one of the few types of local information people actively seek every day.
Our viewers return before work, before school, before weekend plans, before vacations, and especially when severe weather threatens.
That daily habit creates something more valuable than viewership—it builds trust.
When storms approach West Tennessee, our audience already knows where to turn for accurate forecasts, continuous coverage, and timely information.
OUR PROMISE
Every forecast we produce and every weather event we cover is guided by three simple commitments.
Be Accurate
We provide forecasts built on trusted science, decades of forecasting experience, and a deep understanding of West Tennessee's unique weather patterns.
Be Timely
Weather doesn't wait, and neither do we. We deliver continuous updates and live severe weather coverage whenever our communities need it.
Be Local
West Tennessee is our only focus. Every forecast, radar update, and weather broadcast is created specifically for the communities we serve across all 21 counties.
Our Commitment
Whether the forecast calls for sunshine or severe storms, our promise remains the same:
To keep West Tennessee informed, prepared, and safe—24 hours a day, 365 days a year.
Your Neighborhood. Your Weather. Your Life.
CONTACT US
We'd Love to Hear From You
Whether you have a weather question, want to report severe weather, are interested in advertising or becoming a Community Partner, or would like to join our SkyWatchers network, we're here to help.
We also welcome media inquiries, story ideas, comments about our weather coverage, and opportunities to work together to better serve West Tennessee. If you've captured photos or video of local weather, we'd love to see them. Your reports and observations help us provide timely, accurate coverage across the region.
Interested in hosting one of our WeatherCams? We're always looking to expand our network across West Tennessee. Contact us to learn how your home, business, or property can become part of one of the region's fastest-growing live weather camera networks.
From severe weather reports and community events to sponsorship opportunities and general questions, every message is important to us. Our goal is to stay connected with the communities we serve, and we'll make sure your inquiry reaches the right member of our team.
Thank you for helping us keep West Tennessee informed, prepared, and weather ready.